about the organization
We are Nones.
We are One Human Family.
Hidden in plain sight is the 'One' in None.
We choose no labels because we recognize the oneness of all of us.
The Movement
The rise of (non)religious Nones is an organic phenomenon in the United States. There is much that can be said about what Nones decline about organized religion. But the more important takeaway is what Nones embrace—an understanding of the oneness of all people.
Like previous significant social movements, the numbers existed before the group consciousness did. American None aims to change that. As a collective, we must foster a national conversation that brings all people to the table and normalizes the choice to be nonreligious.
The Message
Love is Greater. The American None ethos is that simple.
Love is greater than Fear. Love is greater than our self-imposed labels and divisions. Regardless of religious affiliation, Love unites our One Human Family.

The Values
Reason, science, inclusivity, compassion, and results ground us. Lightness of being, curiosity, balance, intelligence and Love animate us.
The Lifestyle
American None is a lifestyle community for nonreligious Americans. We deliver online content that merges the way Nones live with how they experience meaningful living or spirituality—in the here and now. As a social impact company, our business supports the mission, not the other way around.
OUR MISSION
American None promotes a new way of thinking, speaking, and experiencing spirituality based on 21st-century values. We do this by delivering online lifestyle content and supporting social advocacy initiatives toward the advancement of a more loving, inclusive world.
about nones
None –noun someone who selects "none of the above" as their religious affiliation.
Mary realized she was a None because she gets more out of yoga than church and feels spiritual connection in nature. John is a None because religion is irrelevant to his life but he respects the rights of others who are religious.
What do Nones believe?
Overwhelmingly, most Nones consider themselves spiritual and believe in Something Greater than themselves, although there is wide diversity in how this is perceived and articulated.
Nones derive spiritual and daily-living inspirations from a variety of sources including different wisdom traditions, religions, philosophies, science, the humanities, nature, and more.
At American None, we do not concern ourselves with labels. Rather, we promote the awareness that all humans and our earth are connected.
It is through this connection, that we experience spirituality.
Are Nones anti-religion or atheists?
Most Nones do not reject the existence of religion. They reject labels. And while they personally do not find fulfillment in organized religion, they respect the rights of those who do.
Only about 7% of the American population are self-described atheists or agnostics. Some demographers include these two subsets under the category of Nones and some do not.
At American None, we don't care what you call yourself. All people who value Love over labels are welcome.
How do Nones practice spirituality?
Nones practice spirituality in simple acts of everyday living and through meaningful relationships and experiences.
Spirituality is something that should be manifested through action, transformational results, and the betterment of the world in the here and now.
Nones live out their spirituality through some common lifestyle interests—Relationships (friends & family), Food, Fitness, Pets, Adventure (at home or through travel), Giving Back, Spirituality, and of course, FUN (music, movies, the arts, etc.). The American None blog is based on these categories.
Frequently Asked Questions
What is the origin of the term "Nones"?
Why have Nones left religion?
How many Nones are there in the United States?
Studies from different organizations report different findings. The percentage of Americans who are Nones range from 23% (GSS, 2018) to 25% (PRRI, 2015) to 26% (Pew, 2019) to 34% (AFS, 2017). Based on today’s estimated American population, these figures suggest that there are between 76 to 112.5 million Nones in our country.
Should Nones be called “Manys?”
What do Nones really reject?
What organizations or resources currently exist specifically for Nones?
American None is the first organization of its kind created to serve the interests of Nones, provide a virtual community, and be a platform for the voice of Nones.
Where does American None glean its data?
At American None,™ we primarily reference data from the Pew Research Center, the General Social Survey or PRRI. These organizations are known for their scientific methods of research and non-bias approach to reporting.
Isn’t “American None” an oxymoron?
For an organization whose motto is “Where Love is Greater than Labels,” why would we use the label of “American?” After all, if we affirm the truth that all people comprise One Human Family, isn’t this hypocritical?
How can I be involved?
How does American None engage in social advocacy?
What do Nones believe?
Are Nones anti-religion or atheists?
How do Nones practice spirituality?
Is American None a nonprofit or a business?
American None is a social impact company where the business supports the mission, not the other way around. The mission is what drives us, not profits.
Can you be a "Christian None," "Jewish None," or "Buddhist None?"
Or a Taoist None or Hindu None, etc?

The Founder
Rachel Roberts, ThM, founded American None in response to her own experience with religion and the realization that she joins the company of millions of American Nones. She is deeply motivated to help elevate the soul of our country and believes that collectively Nones harness a vast power to do so.
The Advisory Board